The course itself is key, but the golfer’s experience begins and ends with the facilities. So Cornerstone insights on operating, maintaining, and sometimes enhancing your facilities are often part of the solution. We know how to make them work, make them pay, and when necessary, how to improve them.
We train every staff member, from management to associates, to promote and project the highest standard of excellence for all patrons. Every staff member is required to dress in staff uniform with his/her nametag present to all patrons. The management is required to create and project a team atmosphere so that all departments work together to give the patron the ultimate playing experience. Community involvement is also strongly encouraged throughout the entire staff. We understand the importance of continuity, so Cornerstone carefully considers key existing employees for positions with the firm as our management agreement is implemented.
Food and Beverage
Food and Beverage is not only important in the daily operations of a golf course, but it also supports additional revenue streams, such as private parties, golf tournaments, business meetings, take-out orders, holiday parties and wedding receptions. Sample Menus
– Private Parties
– Business Meetings
– Take-Out Orders
– Holiday Parties
– Wedding Receptions
The Golf Shop can quickly be a strength or a weakness, and inventory management is often what makes the difference. The Golf Shop will be fully stocked with current merchandise including men’s and ladies apparel, major brands of golf balls, headwear, gloves, shoes, golf club sets, utility clubs, putters, wedges, rental sets of clubs and golf bags. Monitoring that inventory, and matching it to revenue continually, is one of the skills and disciplines in which Cornerstone excels.
Carts are increasingly important, for revenue and pace-of-play. And most golfers prefer to use them. This apparent match is not as simple as it seems, though. Poor management of the golf cart program, from ugly sheds to lack of financial controls, is often a weakness overlooked. The opportunity is great, because improvement adds dollars rapidly.
We know 12 procedures that make the cart program an asset, rather than a liability. We’d be happy to share those with you in an initial visit. [FIND OUT HOW]
Our program is as follows:
2. Daily inspections of all carts in the staging area to insure carts are ready for the patrons.
3. Cart attendants load bags and clean clubs if possible.
4. Drivers must have a driver’s license to use a golf cart.
5. One full time employee maintains carts.
6. Present carts in a clean and ready to go manner with scorecard, pin placement sheet, comment cards, pencil, sand bottle, and beverage cooler.
7. Carts are placed in a rotation based on daily usage.
8. Detailed maintenance records kept in accordance with manufacturers specifications on each individual cart.
9. Carts will be cleaned daily by attendants prior to charging and stored in a secure area.
10. Carts will be pressure washed daily (except when water restrictions are in place).
11. Trash Can stations for paper and cans.
12. Safety equipment to include eye washer system and first aid station.
ROI from Perspective and Experience
custom approach tailored to their facility and market.— Alan Cale, President Cornerstone